Uto Balmoral it’s not me.
Uto Balmoral is the first virtual designer, is a
character provokingly created to be
a product himself, a project of the designer.
The idea comes from a personal consideration
sul concetto di “Designer come griffe”.
The consciousness rising of this phenomenon gave birth,
con dichiarata ironia, il personaggio di Uto che delinea
with declared irony, to the new character Uto.
Uto traces his own image starting from the denial
of himself in a game of particular balances
between the will/necessity of appearing and hiding.
The central thread of Uto’s work is the
simple necessity to communicate, to provoke, to generate
something into the public, to force out a smile, to cause thinking,
to spark off a reaction, to start a process
able to go over the aesthetical sense and functionality
and centering in this the principal scope of his work.
First of all his objects are communicating, they are
places where you can find a clear message.
I don’t believe in design. I believe in ideas.